If you imagine your company as a knight defending a castle or defending the honor of your king in a jousting match, what are you bringing to the battle?
Do you have the latest artillery or are you still firing cannonballs?
In a traditional battle, there are essential weapons that must be used to achieve success. In this battle, the tools are swords, arrows, hatchets, shields and knives.
In modern business, the tools are your packaging, software program, website, sales materials, sales people, customer service team and your advertising programs. Anything that is used to separate yourself from the overt skills and abilities of your competition can be seen as a weapon.
Here’s where you can out think your competition.
If you are largely competing and attracting customers online you need to have the best platform. It needs to be user friendly, technologically advanced and attractive to the eye. Most of all, it needs to be customer-centric and engaging to the user.
If you compete in a more traditional retail environment where current players have succumbed to the ways of the past, your innovation will attract customers and end users alike (think Krispy Kreme in the good days). If you are bringing new, innovative weapons to the category, not only will you surprise your enemy, but you will have plenty of time to execute your strategy while they struggle to pull the sword from their rusty belt.
So, have the right weapons ready to go as you head into the battle – wherever the battle may be fought
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