This site is dedicated to the creation of new ideas, carving them into legitimate concepts and then, importantly, launching them to the world. As I've said, launching can follow one of two paths:
1. Telling the world about your idea on, let's say, a blog.
One could argue this is a bit risky if you haven't thought it through or if you are worried that it is so unique that others may steal it. Your decision there. If you are like me though, many of the ideas aren't always practical or may not be in your field of work anyway! This option is perfect for folks who just need to get their ideas out of their head and into public view.
2. Launching your idea formally either as a business or as a public service
If you really believe in your idea and have the time, energy and family support to make it a reality, go for it! This is the ultimate expression of confidence. It says, "hey brain, you've got something there". If you are going to step off the cliff, you will need some help and guidance. I hope that this site will be a great resource for you.
Launching a business requires professional help
I'm not suggesting help of the clinical nature, although I'm sure there are days ...
I wanted to recommend two sites that are well established and well-respected on the topic of branding and positioning - two critical components that must be part of your launch plan. These components establish who you are visually and emotionally while helping to create a unique space in the mind of the consumer.
Brand Mix - BRANDING STORIES, IDEAS, THOUGHTS AND OBSERVATIONS is written by Martin Bishop. This is a great site that includes both traditional branding ideas as well as very practical, everyday examples. In a recent post, Martin reviews the Crocs brand (those lovely plastic, multi-colored sandals). It's a great reminder of the importance of managing growth as a small company.
Ries' Pieces - ON THE BUSINESS OF BRANDING is written by Laura Ries. The posts are very topical and easy to apply to your situation. I really enjoyed a recent post where she discusses the re-branding of her blog.
Welcoming your comments and ideas as always . . .
Posted by: |